HeyCo.TikTok
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Post. Apply. Get chosen. Build.

How it works

  1. 1

    Film your TikTok

    Max 90 seconds. Same opening line every time — see the script

  2. 2

    Post with the hashtag

    Publish on TikTok and use #heycofounderchallenge.

  3. 3

    Apply with the video link

    Paste the TikTok link in the form. No link — no application.

  4. 4

    We pick Top 20

    When time’s up, we shortlist 20 — then Top 10 → Top 3.

  5. 5

    Community vote

    TikTok helps pick the final winner.

  6. 6

    Win & build live

    Support worth up to CHF/EUR 50’000 — and build the company in public.

Your entry video

One TikTok. Max 90 seconds. Made to stop the scroll — for you and for the challenge.

Must-haves

  • Max 90 seconds
  • Hashtag #heycofounderchallenge
  • Open with the required hook (see below)
  • Paste the TikTok link in the application — no link, no entry
  • You accept that video & info go public — Participation Terms

Required opening

„I’m joining the HeyCo Founder Challenge…“

Say it in the first seconds. Same energy every video — so people instantly get the challenge.

Mini script

Keep this structure. Make it yours — but keep the flow.

  1. 01 · 0–5s · Hook

    “I’m joining the HeyCo Founder Challenge…” — then one bold line that makes people stay.

  2. 02 · What you’re building

    Your idea or product in one clear sentence. Who it’s for. Why it matters now.

  3. 03 · Why you

    Why you’re the one to build it — proof, edge, obsession. Commercial mindset, not vibes only.

  4. 04 · Why this challenge

    You want to build big with HeyCo — and you’re ready to do it in public.

  5. 05 · Close with energy

    Invite people to follow your journey. Make them want you to win — viral for you, loud for the challenge.

Worth up to CHF/EUR 50’000

What you get

HeyCo joins you from idea to customers — hands-on, not theory.

  • 01 · We bring your idea to life

    Positioning, brand and product — so people get what you sell.

  • 02 · We take it to market

    Launch, marketing and customer acquisition until it clicks.

  • 03 · We push to product-market fit

    Test, learn, improve — until the market pays for it.

  • 04 · AI as real leverage

    We use AI so you move faster with a smaller team.

  • 05 · Tech that actually works

    We help build the tech stack behind your product.

  • 06 · Mentoring from builders

    Direct guidance from people who already built and scaled.

Who can join?

A founder — or a duo. Early stage. That’s where we join.

  • Solo or duo (max. 2) — lean founding team
  • Early idea or early product — no finished setup needed
  • Tech / Service / B2B — scalable + AI
  • ~1M revenue potential in year 1
  • Based in CH, DE, AT or LI
  • Ready to post the entry TikTok publicly

Who is HeyCo?

HeyCo is a Swiss venture studio. We build companies for real — 13 ventures, 4 exits. The challenge is how we find the next founder to build with.

Visit heyco.ch →
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